Lead Intelligence Dossier

Jessica Davidoff, a former turnaround CEO earning seven figures, left her executive career after discovering her son was severely allergic to corn, an ingredient hiding in 75% of processed foods. Three years of R&D later, she cracked it: popped sorghum, an ancient super grain with all the crunch and none of the corn.

Then Novak Djokovic called. The tennis legend joined as co-founder and lead investor, bringing Bullish, Daxos, Furthermore, and Venrex along for the seed round. Month one: $400K in revenue. The trajectory since: 10x month-over-month growth. Branding by Saint-Urbain channels 1970s kitchen nostalgia. Retro, joyful, unmistakably premium.

Sophie's father spent 2.5 years engineering what the soup industry said was impossible: rich, savory flavor from plant-based ingredients, packaged in a single-serve tea bag. He launched on QVC, Good Morning America, and 75+ airports. Then COVID paused everything.

In 2023, Sophie, NYU '22, ex-SOSV, IBM, Hawke Media, took over and rebuilt. Today the brand sits in Hilton lobbies, Marriott rooms, corporate offices, and retail shelves. She runs it via Instagram DTC. Our full 5-category audit is done. The call is today.

In 2023, the Fields siblings watched their grandmother lose confidence to hyperpigmentation during breast cancer treatment. They partnered with their mother to create natural skincare safe for sensitive, melanin-rich skin, and the viral Glow Bar was born.

The Lemon, Turmeric & Kojic Acid Brightening Bar exploded on TikTok. Half a million customers later, the brand has massive traction but a hidden problem: 73% of traffic is mobile, and cold visitors convert at just 2.2%. Less than half the beauty industry average. That gap is where Convey lives.

Adam Wellington was a competitive gamer who taught himself performance marketing, founded UpSurge at 19, and grew it to Inc. 500. He generated $150M+ for Netflix, Proactiv, and other household names. TikTok recruited him to build their beauty vertical. He spent 4.5 years there before leaving.

Modern.AI combines generative, classification, and optimization AI into a single ecommerce platform. Raised $500K seed in 2024. Hosts TikTok at their Miami HQ. Adam looped in his CSO and Head of Ecom to explore Convey. This isn't a client conversation, it's a partnership one.

Dave Abarbanel. Green Beret, IDF combat veteran, IRONMAN triathlete, Wharton MBA. And Chris Wagner. Columbia neuroscientist, brain rehab technician. Built what neither could find: nutrition designed specifically for the nervous system.

SAPIEN is a daily recovery beverage: 20+ organic superfoods, 500mg DHA, 500mg curcumin, ashwagandha. Currently referral-only. Military and law enforcement communities are early evangelists. Dave reached out directly asking to meet Convey's dev/CRO team.

Luna Leila exists because most underwear is quietly terrible for women's health. Leila Ismailova created bamboo intimate apparel that's breathable, eco-friendly, and OEKO-TEX certified. Verified free from 1,000+ harmful chemicals and hormonal disruptors.

The brand is pre-launch with a password-gated Shopify store, an active Instagram waitlist (@wear.lunaleila), and angel investors behind it. First shipment just arrived for the debut drop. This is the rarest opportunity: a funded brand that needs a storefront built before they flip the switch.

Cara managed social for the Ab Circle Pro ($300M+ revenue), ran BeautyFix for Dermstore (acquired by Target), then built TikTok Shop's Food & Beverage category from the inside over two years.

Cara K Media is a full-funnel agency: paid media, influencer management, Shopify dev, email/SMS retention. Health, wellness, beauty, lifestyle DTC. The opportunity is a referral channel. Cara does performance marketing; Convey does CRO and dev. Together, that's the full stack.